by: Keith Perera Warrior Hockey Brand Manager
Here’s a step by step tracking of how the 2016 Hockey Hair Video went viral and how I screwed up Warrior’s single biggest earned media impression day of the year.
(Note: All times eastern – Tweet embed times are accurate when you click through).
— GameOn (@GameOnMinnesota) March 6, 2016
Video link is sent to me. I sleep through the text. (I know – I had one job…)
Star Tribune shares video and accompanying exclusive story with interview of PTP. (20K followers)
— Star Tribune Sports (@StribSports) March 6, 2016
I wake up in a panic and immediate post video link on all Warrior Social Channels.
— Warrior Hockey (@WarriorHockey) March 6, 2016
Yahoo/PuckDaddy/Sean Leahy first pick up video and share story. (146K + 20K followers)
New Puck Daddy: Minnesota All-Hockey Hair Team 2016 gives us top-notch salad (Video) https://t.co/iN9l7BiLXl
— Greg Wyshynski (@wyshynski) March 6, 2016
— Sean Leahy (@Sean_Leahy) March 6, 2016
Total Frat Move shares the video with story. (1.13mil Followers)
— Total Frat Move (@totalfratmove) March 6, 2016
Deadspin shares the video with story. (963K Followers)
— Deadspin (@Deadspin) March 6, 2016
Barstool Sports (291K Followers) – share video and writes story – written by El Presidente himself (262K Followers)
— Barstool Sports (@barstoolsports) March 6, 2016
In the Barstool Story, El Prez signs off with “PS I NEED THIS HAT” and I immediately reached out to him and had it shipped Monday morning. He was happy –
— David Portnoy (@stoolpresidente) March 8, 2016
Sporting News video and story share
The 2016 Minnesota State HS hockey all-hair team video is here.
— Sporting News (@sportingnews) March 6, 2016
10:00AM – Video has 8K views
CBS Sports Online posts video with story (680K Followers)
— CBS Sports (@CBSSports) March 6, 2016