Vidéo Covert QRL – avec Brendan Gallagher:
by: KP, Warrior Hockey Marketing
Well, it’s July! Now begins a month where the words “Quick Release” will be repeatedly blasted in your social media feeds. Well, if you follow Warrior and Bauer Hockey it will. But the question remains, who really owns Quick Release?
I (and we at Warrior) like to think that we do. The Covert QR line of product launched in September of 2014. We set out to simplify the way we market, design and promote product by concentrating on the benefit of the product to the player. Not some technical mumbo-jumbo that sounds good at a meeting inside our conference room. Players don’t understand what Dagger Taper (an aggressive lower hosel taper) means, but they sure do enjoy ripping a shot so quick that a goalie didn’t even see it. So Quick Release (QR) was born.
“You have to know its Warrior even without the logo.”
That’s only part of designing a new stick graphic, but it’s a very important part of a larger formula. Coming up with the graphic for each new stick comes with a set of challenges that is unique to hockey sticks. People don’t tend to think of a stick as a difficult canvas to work on, but you have to remember that it has four sides not just two. That detail alone presents it’s own set of challenges.
For the Covert QRL graphic we began a completely new process for designing stick graphics. Previously we had worked in conjunction with an outside designer, not anymore. This time, the graphic would be constructed totally in-house.