Warrior Covert Throwback Collection – Design Process

Posted on by warriorstickguy
by: KP, Warrior Hockey Marketing

Launch day has arrived, but have you ever wondered what goes on behind the scenes?

I recorded a podcast interview with Jean-Sebastien Dorval (JS) our product designer in Montreal about what went into designing the Covert Throwback Collection.

Take a listen – it’s very interesting.

As a support to this podcast, JS and I thought we’d show you some of the designs that didn’t make the cut and the process to create the final designs.  These are designs that, for whatever reason, did not fit the “Modern Throwback” direction or fit the color combos our product team was going for.

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Warrior Covert Throwback Collection – Limited Release – Line Details

Posted on by warriorstickguy
by: KP – Warrior Hockey Marketing

The day has come!  The launch day of the Warrior Covert Throwback Collection (Oct28, 2016).

Let me give you some more details into what the line consists of and where you can find it – which is important because it is such a limited release.

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Warrior Covert Throwback Collection – Limited Release

Posted on by warriorstickguy
by: KP – Warrior Hockey Marketing

When we first previewed our Covert QRL Throwback product line last year at our product review meetings, I had an instant wave of nostalgia hit me.

Chris, our head of player product, walked the group through some design boards with a product strategy that explained building a limited release line of product that was influenced by our first lines of sticks. It was an amazing idea, blend some of what made Warrior stand out when we first hit the market 10 years ago, while building our very best performing product of today.

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