2018 Covert QR Edge Hockey Pant

by:  Warrior Hockey Marketing

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Covert QR Edge Pants

The Covert QR Edge pants are updated for 2018.  Drafting from the major improvements of the QRL pants in 2016, this new line maximizes our Covert Taper Fit, improving mobility, adding fit customization (Hip Zipper) and improving our better fit for better protection (AxyFlex)

One major change to the new pant line is the improve fit functions.  Our design team worked hard to make sure every seam, pad and flex of the pant worked WITH a skater.  Think of it as a tailor fit hockey pant that actually moves and flexes with the complicated motions of skating.

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2018 Covert QR Edge Glove – Line Details

by:  Warrior Hockey Marketing

 

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This will be your definitive source for all information on the new 2018 Covert QR Edge glove line.  All the details on fit, protection, construction and feel for this new line of anatomical style gloves from Warrior Hockey.

To begin, the Covert QR Edge line is a progression from the Covert QRL line of gloves launched in 2016.  That model line introduced all-new features like our improved Covert Taper fit, Phantom lightweight foams and most noticeable, from a function perspective, the Axy Flex cuff.

For 2018, the Covert QR Edge line add some new features and product improvements to move our design, protection and functional progression forward.  All with the goals of providing the player with a protective glove that moves with the hand and feels butter-soft right off the shelf.  The success and amazing feedback from our Butter-Soft Feel tech and construction method, from Alpha, has now been applied to the full Covert QRE line.

Warrior Buttersoft Feel
Warrior anatomical stretch backhand give the Covert gloves a noticeable snappy, game-ready feel right off the shelf

Our line has so much value from price to price, but sometimes it’s hard to know exactly what you get when you move up in price.  Let me be your guide.

Let’s start from the opening model Covert QRE5

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2018: Erik Karlsson in QR Edge

by KP – Warrior Hockey Marketing

As was reported last week, Erik Karlsson put the new 2018 Covert QR Edge in play January 5th.

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Erik Karlsson and his Warrior Covert QR Edge January 9 2018 – Getty Images (Andre Ringuette/NHLI)

 

I reached out to Erik Karlsson’s Warrior pro rep, Chris Paul, for some background on the switch and what Erik thought about the new Covert QR Edge graphics.

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Alpha QX Protective – Full Line Details

by: KP, Warrior Hockey Marketing

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Our all-new 2017 protective products (Shin, Shoulder and Elbow) is an overhaul on our Dynasty protective line originally launched in 2015.  The Dynasty line really help set Warrior up for success and was our most successful protective line to date – God knows we’ve been trying for years to get it right.

Much of that success came from a new focus on fit, protection and mobility.  The product team achieved their goals and made new goals for the Alpha line to continue our success.  They added fit refinement, sizing simplicity, weight reduction and improved ventilation to their list of goals for Alpha.  One other major endeavor was spreading the good features to more opening price point products.  Give more people the chance to feel Warrior protective by expanding our line to more price points.

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Alpha QX Gloves – Full Line Details

by: KP, Warrior Hockey Marketing

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So now that we’ve grabbed your attention with the Design Goals of Alpha Gloves and how they are Game-Ready off the shelf let’s go into more detail on the specs and differences of the gloves through the line.

We know, from sales figures, that the Alpha QX is not going to be on every hockey players’ hands.  Most top-end gloves don’t get the love they deserve because not many players use them or are even exposed to them.  So the product team wanted to make sure that every glove in the line, no matter price, enjoyed the comfort goals of the Alpha line.  Whichever glove you purchase or try-on, you’ll feel that Butter-Soft feeling right away.

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Our line has so much value from price to price, but sometimes it’s hard to know exactly what you get when you move up in price.  Let me be your guide.

Let’s start from the opening model Alpha QX5.

Continue reading Alpha QX Gloves – Full Line Details

Alpha QX Glove – Butter Soft Feel

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by: KP, Warrior Hockey Marketing

It’s a right of passage for any new glove.  Try it on for size in the store and put on your imagination hat and think of what that glove will feel like after it has broken in.  Also, ask yourself, how long will it take to break in.

It was the first thing our design team wanted to do away with, as you probably read in our first Alpha QX Glove blog “Goals”.  Butter Soft Feel was the funny descriptor they used to achieve this off-the-shelf broken-in feel.  But how did they achieve this incredible feel in a glove…let me break down the simple changes here.

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2017 Alpha QX Glove – Goals

by KP, Warrior Hockey Marketing, @warriorstickguy

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In April 2017, we will launch the all-new Alpha QX line of hockey gloves.  This line will replace our Dynasty AX line and continue our trend to modernize the traditional “4-roll” type of fit and feel.

The Dynasty AX line was a slight step away from the glove that really put Warrior “on the map”, the Franchise 4-roll.  This original glove made for a very boxy and voluminous fit and feel.  With the Alpha line, we take a bigger leap away from those old notions that a glove needs tremendous volume or be sloppy to be comfortable right off the wall.

I sat down with our lead glove designer, J.S. Dorval, to get the story behind the development goals of the new Alpha line.

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Warrior Covert PX Helmet – NHL Usage

by KP, Warrior Hockey Marketing

Warrior helmets are more visible in the NHL than ever before.  At the end of the 2015-16 season, 28 NHL pro players were wearing a Warrior helmet.  At the time of writing this blog post (Feb. 2017), Warrior has 70 players in helmets.

That’s a 150% increase in NHL helmets in one off-season.

You may ask yourself how such a huge jump happened over one summer?  The answer is pretty complicated.

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Warrior Covert Throwback Collection – Design Process

by: KP, Warrior Hockey Marketing

Launch day has arrived, but have you ever wondered what goes on behind the scenes?

I recorded a podcast interview with Jean-Sebastien Dorval (JS) our product designer in Montreal about what went into designing the Covert Throwback Collection.

Take a listen – it’s very interesting.

As a support to this podcast, JS and I thought we’d show you some of the designs that didn’t make the cut and the process to create the final designs.  These are designs that, for whatever reason, did not fit the “Modern Throwback” direction or fit the color combos our product team was going for.

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Warrior Covert Throwback Collection – Limited Release – Line Details

by: KP – Warrior Hockey Marketing

The day has come!  The launch day of the Warrior Covert Throwback Collection (Oct28, 2016).

Let me give you some more details into what the line consists of and where you can find it – which is important because it is such a limited release.

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