Our all-new 2017 protective products (Shin, Shoulder and Elbow) is an overhaul on our Dynasty protective line originally launched in 2015. The Dynasty line really help set Warrior up for success and was our most successful protective line to date – God knows we’ve been trying for years to get it right.
Much of that success came from a new focus on fit, protection and mobility. The product team achieved their goals and made new goals for the Alpha line to continue our success. They added fit refinement, sizing simplicity, weight reduction and improved ventilation to their list of goals for Alpha. One other major endeavor was spreading the good features to more opening price point products. Give more people the chance to feel Warrior protective by expanding our line to more price points.
We know, from sales figures, that the Alpha QX is not going to be on every hockey players’ hands. Most top-end gloves don’t get the love they deserve because not many players use them or are even exposed to them. So the product team wanted to make sure that every glove in the line, no matter price, enjoyed the comfort goals of the Alpha line. Whichever glove you purchase or try-on, you’ll feel that Butter-Soft feeling right away.
Our line has so much value from price to price, but sometimes it’s hard to know exactly what you get when you move up in price. Let me be your guide.
It’s a right of passage for any new glove. Try it on for size in the store and put on your imagination hat and think of what that glove will feel like after it has broken in. Also, ask yourself, how long will it take to break in.
It was the first thing our design team wanted to do away with, as you probably read in our first Alpha QX Glove blog “Goals”. Butter Soft Feel was the funny descriptor they used to achieve this off-the-shelf broken-in feel. But how did they achieve this incredible feel in a glove…let me break down the simple changes here.
In April 2017, we will launch the all-new Alpha QX line of hockey gloves. This line will replace our Dynasty AX line and continue our trend to modernize the traditional “4-roll” type of fit and feel.
The Dynasty AX line was a slight step away from the glove that really put Warrior “on the map”, the Franchise 4-roll. This original glove made for a very boxy and voluminous fit and feel. With the Alpha line, we take a bigger leap away from those old notions that a glove needs tremendous volume or be sloppy to be comfortable right off the wall.
I sat down with our lead glove designer, J.S. Dorval, to get the story behind the development goals of the new Alpha line.
Warrior helmets are more visible in the NHL than ever before. At the end of the 2015-16 season, 28 NHL pro players were wearing a Warrior helmet. At the time of writing this blog post (Feb. 2017), Warrior has 70 players in helmets.
That’s a 150% increase in NHL helmets in one off-season.
You may ask yourself how such a huge jump happened over one summer? The answer is pretty complicated.
Launch day has arrived, but have you ever wondered what goes on behind the scenes?
I recorded a podcast interview with Jean-Sebastien Dorval (JS) our product designer in Montreal about what went into designing the Covert Throwback Collection.
Take a listen – it’s very interesting.
As a support to this podcast, JS and I thought we’d show you some of the designs that didn’t make the cut and the process to create the final designs. These are designs that, for whatever reason, did not fit the “Modern Throwback” direction or fit the color combos our product team was going for.
When we first previewed our Covert QRL Throwback product line last year at our product review meetings, I had an instant wave of nostalgia hit me.
Chris, our head of player product, walked the group through some design boards with a product strategy that explained building a limited release line of product that was influenced by our first lines of sticks. It was an amazing idea, blend some of what made Warrior stand out when we first hit the market 10 years ago, while building our very best performing product of today.