by: Keith Perera, Warrior Hockey Brand Manager

Detroit Red Wings v Pittsburgh Penguins - Game Six

It was Friday afternoon at HQ and we were winding down another fun week at Warrior. I was in the middle of writing another epic, way too much detail, dissertation email when I got a Snapchat notification on my phone. I’m a Snapchat newbie (warriorstickguy), so anything coming through this platform gets my attention.

It was an image and video from Kris Draper’s son (Lil’ Drapes) of his dad’s sticks and some other Red Wings Alumni (Shanahan, Lidstrom, Yzerman) in the Alumni dressing room. A bit of background, the Draper family has been part of the Warrior family from the very beginning. In fact, Kris Draper is so O.G. that he was one of the first players in the NHL to use Warrior sticks.

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Kris Draper rippin’ a shot with a Warrior $tarskie

I, clumsily, sent a message back to Lil’ Drapes via Snapchat saying thanks for such a cool “insider look” and hoped he and his dad have a great time at the game. Then, an idea punched me in the face. All our followers should see this and they should see it “Live”. I asked him if he would like to do a Snapchat takeover of our corporate account. He was pretty happy to do so, but I told him to ask his dad first.

This is exactly the kind of social media interaction and content we love to bring to our social community. These types of insider looks, with open and honest interaction, has made Warrior one of the fastest growing, most engaged hockey communities online. By the way, I don’t like to call our community “our followers” since we encourage two-way discussion and interaction – being a “follower” is not the Warrior way. I’ll get off my soapbox, back to the story.

Lil’ Drapes had access and was willing to put together a story for us. I paused for a second to think: “Is handing over your social media channel to a 14 year old hockey player crazy”? The short answer is yes, but considering his Snapchat score was in the tens of thousands, and his dad was there to help, I figured “what could go wrong” – so I trusted him.

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If you followed WarriorHKY on Friday night, you know the result was PURE GOLD. Lil’ Drapes knocked it out of Coors Field.

If you missed it FOLLOW WARRIORHKY on Snapchat

Here is the Snapstory. Enjoy!

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Our promo on Instagram, Facebook and Twitter before Lil’ Drapes started posting

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How amazing was it to see Yzerman in Warrior gear?

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Lil’ Drapes broke the lineup news before the Red Wings Snapchat account!
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So they’re not Warrior pads, but hey, cool graphic.
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Shanahan was Warrior PRO when he played, so of course he had sticks made!
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Mac looking good and feeling good out there!
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Closeup of the special jersey patch – great catch here by Lil’ Drapes.
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Our goalies.